How To Make Your Videos Sell

I’m sure you realize the value of using video as a marketing tool for your business.

But, do you know what the single, most important factor in video production is?

Believe it or not, the most important factor is not the quality of the video production itself. And, it has nothing to do with lighting, acting, editing, sound, or any other production element.

No, the most important factor in creating videos is the video script.

Unfortunately, most video production companies are not trained as marketing copywriters so the scripts they create are not very effective.

And even those companies who do have trained copywriters usually use outdated scripting practices that are full of the “3 forbidden phrases” meaning that they will also be under-leveraged.

At InnovaMax Marketing we won’t create a video for you until we’ve first gone through an extensive consultation to make sure we understand your markets hot buttons and the benefits of your products or services clearly.

This way you will have the most effective video script possible to ensure your prospects who watch your marketing and educational videos buy from you and not your competitors.

Unlike others who focus on creativity or entertainment value, our process follows the proven CCIIA formula which is based on human nature and scientific analysis. 

To avoid investing your time, energy and resources in a marketing video script which will not predictably maximize your results let InnovaMax Marketing script your next marketing video.

Call us at (866) 427-8282 to talk about your next marketing video project.